Pehle Desh ka namak...phir desh ki taakat (Parle G)...ab desh ka frooti !
I could tolerate Tata Namak saying it...Namak still had some historical symbolism associated with it - with Gandhi marching to Dandi, the humble salt was thrown into limelight. Then Parle G's hindustaan ki taakat was a bit of a stretch. At least the execution is not annoying. The Frooti ad really pressed all the wrong buttons!
The brand is a) fairly young to make that claim b) not even a staple, wholesome, rustic kind of product. Its a indulgent category and c) haven't we heard enough of desh ka yeh, desh ka woh
They could have at least saved the day with a better, more emotionally gripping execution...but no...they had to screw that up as well !
Hasn't enough been said and written already about our country brimming with diversity and contradictions? Very few things truly hold a pan Indian identity ! Given that, I wonder why brands try to become pan Indian and whether that really works for people?
What next...Desh ka Pepsi ?
Lol.. like they say when out of ideas copy someone else's.
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